UNDRGRND

Full creative direction and build for UNDRGRND, a Miami-based retail store and lifestyle brand. Designed the branding, in-house apparel, and limited edition drops while constructing the store interior from concept to reality. Curated outside brands and collectible sneakers, managed day-to-day sales, and developed the website and e-commerce experience. Produced all digital and social media content to build the brand’s community and voice.