I taught myself graphic design and illustration at 15. Graffiti and mural work across South Florida trained my eye for letterform, composition, culture, and story at architectural scale. That foundation still drives every identity, campaign, interface, and environment I direct.
I learned to carry the idea beyond the presentation: product UX/UI, Shopify, WooCommerce and WordPress stores, apparel, packaging, fabrication, installation, and launch. This portfolio separates my founder owned work, IRONLAB and UNDRGRND, from the client engagements Avology and Ashes 2 Ashes. Public proof is attached to each.
English and Spanish, fully fluent in both.