No. 04 / Mobile cigar lounge / 2024

ASHES 2 ASHES

A hospitality ritual, built to travel.

The challenge

Turn an enclosed trailer into a premium cigar lounge with enough presence to anchor an event, and enough functional intelligence to operate as a real hospitality space.

The governing decision

Treat the vehicle, brand, merchandise, interior, deck, and guest experience as one product. The identity was designed at architectural scale, while the buildout translated the same dark, ornate visual language into a compact mobile environment.

What I delivered

For this client engagement, I carried a complete mobile venue from concept through identity, spatial planning, fabrication, and hands on construction. The result is a working hospitality experience, not just a branded trailer.

ONE MOBILE VENUE. CONCEPT THROUGH CONSTRUCTION.

My role

Client project. Creative Director, Designer and Builder

Disciplines

• Concept development
• Brand identity
• Spatial design
• Fabrication
• Buildout

Contribution

• Client creative direction & concept development
• Brand identity & graphic system
• Vehicle wrap, apparel & applications
• Spatial design & 3D planning
• Hands on construction and full buildout

Outcome

• $65K — Build value — identity, graphics, apparel and construction (Client engagement)
• 5 — Systems delivered: identity, trailer graphics, apparel, spatial planning, buildout (Delivered and operating)

Client engagement. The client has not released trading data; the built venue and the operating business are the public record.

Visit the live work

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